BRANDING - A SURE WAY TO STAND OUT


BRANDING

A brand is a name, symbol, logo, or other item used to distinguish a product, service, or it provider. The process involved is called branding.

Surviving in a competitive business environment depends on the strength of your branding. A good branding is a sure way to stand out.

How To Create A Brand

First, you research your target audience and competitors. 
Secondly, pick your focus and personality.
Thirdly, Choose your business or brand name.
Fourthly, write your slogan.
The fifth step is to choose the look of your brand like colors and font.
Then build a logo which is the sixth step.
Finally, apply your branding across your business and evolve it as you grow.

Types Of Brand

Product branding and services
Personal or Individual branding
Corporate branding and organizational
Cultural/Events brands and reputation
Geographic or regional brand

Benefits Of Branding

Branding shows professionalism
It strengthens your brand
It gives you a competitive egde in the market place
It helps you gain recognition value and customer loyalty
It aids easy introduction of new product.

You can see the BRANDING Audiogram on YouTube via the link:

©Emmanuel Obioma

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